How to Utilize Volunteers for Fundraising During Ramadan?
Volunteers are a valuable resource for NGOs, especially during Ramadan when there is a heightened sense of community spirit and generosity. Engaging volunteers in fundraising activities can help NGOs to reach more people, increase their impact, and build relationships with their communities. At PCDC, we have trained many volunteer groups for NGOs to mobilize support including charitable donations. Here is what we have learned from the experience and share tips on how NGOs can use volunteers to raise funds during Ramadan.
- Recruit Volunteers The first step in using volunteers to raise funds during Ramadan is to recruit them. NGOs should reach out to their networks and communities to find volunteers who are interested in supporting their cause. NGOs can also leverage social media and other digital platforms to recruit volunteers.
- Train Volunteers Once volunteers have been recruited, NGOs should provide them with training on fundraising and the organization’s mission and goals. This training should include information on the fundraising activities volunteers will be involved in, such as street collections, online campaigns, or charity events.
- Provide Clear Guidelines NGOs should provide clear guidelines to volunteers on how to fundraise ethically and responsibly. This includes guidelines on handling money, collecting donations, and representing the organization. NGOs should also provide volunteers with materials such as collection boxes, flyers, and online fundraising pages.
- Host Fundraising Events NGOs can host fundraising events during Ramadan and involve volunteers in the planning and execution. Events can include iftar dinners, charity walks or runs, or online fundraising campaigns. Volunteers can help with tasks such as event setup, promotion, and logistics.
- Engage Volunteers in Online Fundraising NGOs can engage volunteers in online fundraising by creating fundraising pages and encouraging volunteers to share them on social media. NGOs can also use crowdfunding platforms to reach a wider audience and leverage the power of social media.
- Recognize and Thank Volunteers Finally, NGOs should recognize and thank volunteers for their contributions. This can include acknowledging their efforts on social media, providing certificates or awards, or hosting appreciation events. Recognizing volunteers can help build relationships and encourage them to continue supporting the organization.